Edutech Entrepreneur, Co-Founder Emeritus of Automatic Assessment and Feedback Technology, Match My Sound™, Professional guitarist.

Photo by Kris Moor

Experienced edutech entrepreneur and consultant with a passion for music education technology. Co-Founder of MatchMySound, a technology that allows for automatic synchronization, score following, and assessment in music products. Skilled classical guitarist and theorbist with over 20 years of experience performing with professional institutions.


Product Lead, MatchMySound
2021 – Present

Guitarist and Theorbist
1998 – Present

Co-Founder, MatchMySound
2013 – 2019

Developed Match My Sound™ technology for automatic synchronization, score following, and assessment in music education products. The technology is licensed by Hal Leonard, Fender, Music Sales, School of Rock, Faber Piano Adventures, RSL Awards, Furtados, and many others.

Co-Founder, Magazine KITARR
September 2011 – 2019

Quarterly guitar magazine in Estonian with interviews, study materials, and history. After finishing appearing in print, the magazine continued online.

2007 – 2019

Offered online and live music courses, published method books, and CDs. Utilized MatchMySound™ technology for automatic assessment

Lecturer, Estonian Academy of Music and Theatre
2006 – 2017

Taught courses in classical guitar, chamber ensemble, guitar pedagogy, and history of the plucked instruments. Supervised Bachelor’s and Masters’ Theses

Ph.D. student, University of Tartu
2008 – 2017

Researched automatic feedback in music education

Editor and live voice, Estonian Public Broadcast
2005 – 2009

Conducted interviews and live broadcasts from studio and concerts


MA, Classical guitar, Estonian Academy of Music and Theatre (2003 – 2005)

Ph.D., Educational/Instructional Technology, the University of Tartu (2008 – 2017, did not graduate)

BA, Music Performance, General, Estonian Academy of Music and Theatre (1998 – 2002)

Erasmus exchange program, Classical guitar, Carl Nielsen Academy of Music (2001 – 2001)

Kuressaare Gymnasium (1995 – 1998), Economy

Kuressaare School of Music (1994 – 1998), Classical guitar


2006 Per Palsson, Jesper Sivebaek
2005 Norio Sato
2005 Miguel Angel Jimenez
2004 Reinbert Evers
2004 Jose Miguel Moreno
2004 Mats Bergström
2003 Ana Vidovic
2003 Scott Tennant
2003 Manuel Barrueco
2003 Jose Miguel Moreno
2002 Luis Quintero
2001 Nikita Koškin
2000 Per Skareng
2000 Miguel Angel Jimenez
1999 Juan Antonio Muro
1998 Kari Äikäs
1998 Hannu Annala